Digital Marketing Programme                          

Date	Trainer	Venue	Duration	Member  Price	Non Member  Price
05/03/2012	Sureskills	New Horizons  - Dublin	1 Day	€650	€950

Objective:

This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.

Who should attend this course?

This course is designed for those who have little previous experience of online marketing and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.

Travel details to the venue/parking:

This course is held at 14 Fitzwilliam Place, Dublin 2.  On street (metered until 7pm) is available at the location.
 

What do you need to bring with you?

Nothing.

 

This course will cover:

Day 1.
How the Internet has Impacted Marketing
Web Site Design and how it’s development has impacted marketing and how the web and it’s various can be applied to your business through the use of the online marketing techniques that we will introduce over the coming weeks.

Day 2.
Search Engine Optimisation (SEO)
Correctly implementing On-Page SEO and Off-Page SEO on your web site can get your business listed at the top of Google and the other search engines.  This lecture clearly explains how, by correctly implementing blogging, meta-tags, content, sitemaps, an inbound linking strategy and developing a comprehensive digital footprint, Google will find your site and place it to the top of the search results.

Day 3.
Pay Per Click Marketing (focusing on Google AdWords)
Online advertising is now a critical part of any online marketing  campaign.  This lecture takes the student through the various Pay per Click products as well as taking everyone through various case studies.  The lecturer will also set up a Google AdWords campaign.

Day 4.
Using Google Analytics to improve traffic and user navigation
This lecture describes how to view and analyse web site statistics as part of an online marketing campaign. It is focused entirely on Google Analytics and how to implement Google Analytics on your web site and use it to find out who visits your site, where they come from, what pages they visit, etc, etc. You can then use this information to improve your visitor interaction.

Day 5.
Email Marketing in the Digital Marketing Mix
We explain the ideas behind email marketing and how this has evolved over the past 10 years, introducing students to the leading email marketing tools and applications available on the market.  The lecturer goes through some of the best practice examples of email marketing.  Practical examples and case studies throughout.

Day 6.
Social Marketing
With more than 140 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have had businesses had such effective access to the frustrations and desires of their target audience.  This lecture clearly explains how to go about using blogs and social media (Facebook, Twitter, LinkedIn, etc) as part of the marketing mix to drive business.

Day 7.
Online Display Advertising - Create, Implement and Measure Online Advertising Campaigns
Display and Banner now advertising now plays a huge part in the overall marketing mix. This lecture goes through the history of the development of this market.  You will learn how to develop an online brief, understand the components of online advertising success and be able to understand and construct and online media campaign.

Day 8.
Planning and Implementing a Digital Marketing Campaign
This lecture brings together all of the elements in a digital marketing campaign. The advantages and shortcomings of each of the activities within a campaign are reviewed with real-life examples as to why and where a medium would be chosen.